Mesh & Myth Brand Guidelines
Built with meaning, designed for consistency. Explore how to use the Mesh & Myth name, logo, and visual identity with clarity and care.
Essentials
Partnership Logo
On dark backgrounds
Partnership Logo
On light backgrounds
Canvas White (50%)
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
PANTONE: None (Paper-white)
Core Black (35%)
HEX: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
PANTONE: Black C
Signal Red (15%)
HEX: #FF0000
RGB: 255, 0, 0
CMYK: 0, 100, 100, 0
PANTONE: Bright Red C
Brand Boilerplate
This content must be used exactly as provided. Do not edit, reword, shorten, or alter it in any way.
300 characters
Recommended usage: For company profiles & press materials.
Mesh & Myth is a Bengaluru-based brand identity studio crafting distinctive brands for businesses worldwide. Through research, strategy, and thoughtful design, we build logos and visual identity systems that express what makes every business different—and help it show up with clarity and confidence.
150 characters
Recommended usage: For directory listings & introductions.
Mesh & Myth is a Bengaluru-based studio shaping distinctive brands through strategy, purposeful design, and visual identity systems created to endure.
75 characters
Recommended usage: For compact brand mentions.
Mesh & Myth builds meaningful brand identities that stand the test of time.
Typography
Google Sans Flex is the primary Mesh & Myth typeface for our website, internal documents, presentations, social media graphics, and branded materials.
Google Sans Flex is approved for commercial use under SIL Open Font License 1.1; keep licensing notices.
Display 1
Size: 45px
Font Family: Google Sans Flex Light
Line Height: 1.25x
Display 2
Size: 35px
Font Family: Google Sans Flex Light
Line Height: 1.25x
Display 3
Size: 25px
Font Family: Google Sans Flex Light
Line Height: 1.25x
Display 4
Size: 15px
Font Family: Google Sans Flex Light
Line Height: 1.25x
Heading 1
Size: 45px
Font Family: Google Sans Flex Medium
Line Height: 1.25x
Heading 2
Size: 40px
Font Family: Google Sans Flex Medium
Line Height: 1.25x
Heading 3
Size: 35px
Font Family: Google Sans Flex Medium
Line Height: 1.25x
Heading 4
Size: 30px
Font Family: Google Sans Flex Medium
Line Height: 1.25x
Heading 5
Size: 25px
Font Family: Google Sans Flex Medium
Line Height: 1.25x
Heading 6
Size: 20px
Font Family: Google Sans Flex Medium
Line Height: 1.25x
Paragraph
Size: 15px
Font Family: Google Sans Flex Regular
Line Height: 1.5x
Paragraph (Small)
Size: 13px
Font Family: Google Sans Flex Regular
Line Height: 1.5x
PARAGRAPH (LIGHT)
Size: 17px
Font Family: Google Sans Flex Light
Capitals only
Line Height: 1.5x
Your next chapter deserves a brand that stands out
Together, we'll uncover what makes your business distinctive and turn it into a strategic, memorable brand identity made to grow with you. Let's talk.
Let's build your brand
